Blog

Technology as a key driver of sustainable and scalable growth

  Fundamentally, if you look at the way technology is consumed in an organization, it has changed dramatically.  In the good old days, technologies were enablers to the industry and the philosophy adopted by businesses was always to use technology to do the business better. The big change that we are seeing now is in […]
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Paving way for the NextGen in the Family Business

Of all the people in the world, why is your child the most suitable person to lead your business in the future? It’s a question few entrepreneurs get asked. And yet, founders often unquestioningly bank on their next generation to carry on the legacy of their organization. It’s an exciting journey, and one fraught with […]
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Talking to your customers is non-negotiable for new entrepreneurs

Sustainable growth is one of the biggest challenges that every organization face. Creating sustainable and scalable improvements to a company’s business structure is the key factor that every company looks up to which involves three key actions: i) choosing or clearly defining the right business model, ii) determining how decisions will be made, and iii) […]
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Category:  Business
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Finance and transactions as a key driver of sustainable and scalable growth

In the journey of entrepreneurship, business leaders are bound to face plenty of challenges. It differs from entrepreneur to entrepreneur how he seeks to address these challenges. Challenges have a lot to do with perspectives and these perspectives evolve with time and with the growth stage of an organization. The perspectives of an entrepreneur are […]
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Essential qualities for entrepreneurial success

Entrepreneurship is a complex and a lonely journey. Many entrepreneurs start with a bang but sometimes the lack of direction can lead the businesses to a rapid decline. It is very difficult for entrepreneurs to keep reinventing their businesses and ensure a steady growth chart at all times. Yes, it is daunting but we should […]
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A Leader’s Role in Driving Growth

 ~ Harsh Mariwala (Chairman Marico Ltd., Founder ASCENT Foundation) Leaders should create a shared vision Whether it is for the entire organization or for different sections. Leaders have to engage the organization in thinking about growth, setting goals and then give people the freedom to think of their own growth and scaling up plans. Of […]
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6 Things a Company Should Focus On in Its Growing Years

~ Harsh Mariwala (Chairman Marico Ltd., Founder ASCENT Foundation) Here are some make-or-break essentials that a company should focus on during their growing years in order to set firm foundations for the future. Need for growth Some businesses become viable only when there are economies of scale. Without scale, some businesses become unviable or unsustainable. […]
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Scaling-Up | ASCENT Huddle Session

Scaling-Up  ASCENT Huddle Session with Harsh Mariwala Founder, ASCENT Foundation and Anjali Bansal, former global Partner and MD with TPG Private Equity and a strategy consultant with McKinsey & Company in New York and Mumbai. The Session was moderated by ASCENT member, Nikunj Jhaveri, Founder and Chairman, System+ Key Learnings An entrepreneur must have a complete understanding of an enterprise’s strategy, […]
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Category:  Uncategorized

How to Implement Execution of Strategy in Business?

~ Harsh Mariwala (Chairman Marico Ltd., Founder ASCENT Foundation) Good execution requires a good IT Management system, an organisational culture with the involvement of associates (vendors, supply chain etc.) Role of IT • IT can be a wonderful tool for execution of strategy. Especially in cross functional projects, wherein communication can become an issue giving […]
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Innovation – The Winning Way

~ Harsh Mariwala (Chairman Marico Ltd., Founder ASCENT Foundation) In today’s competitive environment one has to go on differentiating and being unique on a perpetual basis. Hence innovation is not quest for ‘something’ unique but a continuous process. Founders have to drive a culture which is innovative and which throws up innovation through a process […]
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The Importance of Culture in an Organisation.

~ Harsh Mariwala (Chairman Marico Ltd., Founder ASCENT Foundation) Culture of an organisation is very ambiguous and very difficult to define. But I strongly believe that it’s a source of competitive advantage in an organisation. You can copy somebody’s product, you can copy somebody’s technology, but it is impossible to copy culture. How to plan […]
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Key Steps to Building a Good Strategy

~ Harsh Mariwala (Chairman Marico Ltd., Founder ASCENT Foundation) Strategy is exciting and execution is boring. However, both are required for success. Both are interdependent and not possible without each other. • Strategy is based on your vision/mission – what is it that you want to achieve? E.g. I want to be a market leader […]
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How Do You Give The Perfect Investor Pitch?

  At some point in their journey, all entrepreneurs will need to pitch their idea, product, or service to an investor or investors. Most of them don’t get the required funding and subsequently fail, or get lesser than they needed. These pointers will help you improve on your pitch, and crack it right in the […]
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Category:  Entrepreneurship

CUSTOMER ENGAGEMENT ESSENTIALS

We focus on experiences nowadays rather than just services and products. With the market changing every second and innovations taking a new note- CUSTOMER ENGAGEMENT is the key to flourish. It is a game about quality and not just quantity. Retaining the customers and increasing brand loyalty is what all businesses look for in the […]
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Category:  Business

Structure for a productive Venture

Time is one factor that manages most of the things. We live in an era where we are paying emphasis on the responsibility to establish ourselves. Get an Insight of your Work: To be more productive with less effort input, one needs to completely focus and go in depth of the area of work. Take […]
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Category:  Business

Essentials to understand your industry better and become a ‘Veteran Novice’

The term business encompasses everything- failures, success, hard work, opportunities and the list goes on. Every entrepreneur has their share of experiences to add to the journey and no matter how anyone describes it; the essence remains the same for all. Either you are a Veteran in the field or a complete Novice or struggling […]
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Category:  Uncategorized

Best Marketing Practices For Entrepreneurs

Starting a venture is all about courage, dreaming of your passion and believing in ones abilities for the longest times. Accepting the risk and turning that into a prudent one is not everyone’s cup of tea. Entrepreneurs do a lot to reach a point that gives them the boost to work further and in this […]
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Category:  Uncategorized

Sharing Experiences – Valuable Feedback

ASCENT is a foundation that believes in an eco-system which is ‘growth ready’ for entrepreneurs. Team ASCENT reached out to two member entrepreneurs to get ‘real feedback’. The first question revolved around their experience for the first Trust Group Meeting. According to Dr. Nilesh Amritkar: It was an incredible experience and I felt fortunate to […]
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Category:  Uncategorized

Best HR practices for entrepreneurs

Being an entrepreneur comes with its own share of highs and lows. The set of responsibilities is huge and one has to play a lot of roles at one go. The biggest and the most important part of being an entrepreneur is to handle a team that gives you best of the best results and […]
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Category:  Uncategorized

ASCENT- Sharing Experiences

On interviewing Karishma Parekh, Partner, Bharat Vastralaya (Karishma Sarees) on ASCENT and getting a detailed insight from her and her views, we got to know her opinions and what her expectations are from ASCENT. She is excited to be a part of an ASCENT Trust Group, and she can’t wait to hear real life stories from the […]
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