Business ventures are a path of uncertainties and risks. When it comes to aiming high and reaching the peaks – the task is not an easy one. Product is the strength; after all this is what gives the determination to take off.
“Customer is the KING” is an ancient business thumb rule and hence no matter what, this must be fulfilled for a growth-oriented enterprise. Often one fails to understand the loophole in spite of having amazing strategies.

Until and unless one understands and has an in depth knowledge of the audience, the venture can never fly high. Of course there are strategies and a lot of other plans to make the business, but without the right customers nothing can be accomplished.

Here are 5 steps to achieve the target audience:

  1. Mark the target audience: One must be clear about their target audiences. It is very important to know that the product will have a specific range and it is advisable to start hitting those. The main task is to identify the target customers and start planning, make campaigns etc to achieve great results.
  2. Identify the key points or the Unique Quotient: It is a necessary thing to identify how the target audiences will connect to the brand. There has to be a link and that link definitely has to be the ‘Unique Quotient’. Certain key points such as age, gender, demographics, territories etc can help in this phase.
  3. ‘What your Customers want from you? – Brand reflects the vision and contribution to the society but this factor shouldn’t overtake other important factors. Always step in the shoes of the customer and try to figure out their necessities and expectations from the product. By witnessing the product from the eyes of the customers, loopholes can be determined and might be able to refine the product.
  4. The Apt Communication Channels – Once sure of the target audience and their needs, it is important to opt for the right communication channels. Social media, newspapers, anything can work but the right chord has to be struck.
  5. Measurement and Comparisons: At this stage, half the task is almost done, the other half needs attention. This is a crucial stage and in this one needs to measure the tasks done before and whether the right audiences have been achieved or not. The bottom line is NOT to assume that just because one has identified an audience and then determined the best criteria to select and reach that audience that the work is done. EVERY campaign teaches how to do a better job in the future. Also, be open to feedback and be willing to continually tweak the information to maximise future campaigns resulting in more and more effective results!

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