~ Harsh Mariwala (Chairman Marico Ltd., Founder ASCENT Foundation) Good execution requires a good IT Management system, an organisational culture with the involvement of associates (vendors, supply chain etc.) Role of IT • IT can be a wonderful tool for execution of strategy. Especially in cross functional projects, wherein communication can become an issue giving […]

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~ Harsh Mariwala (Chairman Marico Ltd., Founder ASCENT Foundation) In today’s competitive environment one has to go on differentiating and being unique on a perpetual basis. Hence innovation is not quest for ‘something’ unique but a continuous process. Founders have to drive a culture which is innovative and which throws up innovation through a process […]

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We focus on experiences nowadays rather than just services and products. With the market changing every second and innovations taking a new note- CUSTOMER ENGAGEMENT is the key to flourish. It is a game about quality and not just quantity. Retaining the customers and increasing brand loyalty is what all businesses look for in the […]

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Time is one factor that manages most of the things. We live in an era where we are paying emphasis on the responsibility to establish ourselves. Get an Insight of your Work: To be more productive with less effort input, one needs to completely focus and go in depth of the area of work. Take […]

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An entrepreneur needs talent, idea, perspective, passion and right zeal for the business venture. What else is essential? Business ventures are much more than just a basic revenue generating model. In today’s era we don’t have a dearth of start-ups and potential investors, but there is a list of 5 key points that one must […]

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Engagement and Interaction is the key to success. It enhances your terms with colleagues, employers, clients and makes an impact. Every entrepreneur wants to aim the big set of goals and achieve them as well. The thumb rule is to plan and follow small effective steps, so that accomplishment becomes easy. In today’s era, where […]

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Manak Singh, Chief Evangelist, ASCENT Belief is one of the strongest Leadership traits and also a Leader’s toughest challenge. An Entrepreneur or a Leader is a key driver of building, injecting and sustaining BELIEF in the purpose, objective or opportunity for which the enterprise journey was started. This happens especially in today’s disruptive times with the many exciting possibilities. So how does […]

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