Videos

“A benefit not produced in the factory is an emotional benefit and it usually takes the shape of a tagline or a brand property.”

Rahul daCunha, Director, daCunha Communications, is the man behind the famed Amul topical campaigns. Do watch the informative and inspiring session on Creating an Iconic Brand where he talks about offering your customers an invisible benefit that makes them buy your product or service and in the long run helps build brand loyalty.