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Technology as a key driver of sustainable and scalable growth

  Fundamentally, if you look at the way technology is consumed in an organization, it has changed dramatically.  In the good old days, technologies were enablers to the industry and the philosophy adopted by businesses was always to use technology to do the business better. The big change that we are seeing now is in […]
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Paving way for the NextGen in the Family Business

Of all the people in the world, why is your child the most suitable person to lead your business in the future? It’s a question few entrepreneurs get asked. And yet, founders often unquestioningly bank on their next generation to carry on the legacy of their organization. It’s an exciting journey, and one fraught with […]
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Talking to your customers is non-negotiable for new entrepreneurs

Sustainable growth is one of the biggest challenges that every organization face. Creating sustainable and scalable improvements to a company’s business structure is the key factor that every company looks up to which involves three key actions: i) choosing or clearly defining the right business model, ii) determining how decisions will be made, and iii) […]
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Category:  Business
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Finance and transactions as a key driver of sustainable and scalable growth

In the journey of entrepreneurship, business leaders are bound to face plenty of challenges. It differs from entrepreneur to entrepreneur how he seeks to address these challenges. Challenges have a lot to do with perspectives and these perspectives evolve with time and with the growth stage of an organization. The perspectives of an entrepreneur are […]
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A Leader’s Role in Driving Growth

 ~ Harsh Mariwala (Chairman Marico Ltd., Founder ASCENT Foundation) Leaders should create a shared vision Whether it is for the entire organization or for different sections. Leaders have to engage the organization in thinking about growth, setting goals and then give people the freedom to think of their own growth and scaling up plans. Of […]
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6 Things a Company Should Focus On in Its Growing Years

~ Harsh Mariwala (Chairman Marico Ltd., Founder ASCENT Foundation) Here are some make-or-break essentials that a company should focus on during their growing years in order to set firm foundations for the future. Need for growth Some businesses become viable only when there are economies of scale. Without scale, some businesses become unviable or unsustainable. […]
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How to Implement Execution of Strategy in Business?

~ Harsh Mariwala (Chairman Marico Ltd., Founder ASCENT Foundation) Good execution requires a good IT Management system, an organisational culture with the involvement of associates (vendors, supply chain etc.) Role of IT • IT can be a wonderful tool for execution of strategy. Especially in cross functional projects, wherein communication can become an issue giving […]
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Innovation – The Winning Way

~ Harsh Mariwala (Chairman Marico Ltd., Founder ASCENT Foundation) In today’s competitive environment one has to go on differentiating and being unique on a perpetual basis. Hence innovation is not quest for ‘something’ unique but a continuous process. Founders have to drive a culture which is innovative and which throws up innovation through a process […]
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The Importance of Culture in an Organisation.

~ Harsh Mariwala (Chairman Marico Ltd., Founder ASCENT Foundation) Culture of an organisation is very ambiguous and very difficult to define. But I strongly believe that it’s a source of competitive advantage in an organisation. You can copy somebody’s product, you can copy somebody’s technology, but it is impossible to copy culture. How to plan […]
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Key Steps to Building a Good Strategy

~ Harsh Mariwala (Chairman Marico Ltd., Founder ASCENT Foundation) Strategy is exciting and execution is boring. However, both are required for success. Both are interdependent and not possible without each other. • Strategy is based on your vision/mission – what is it that you want to achieve? E.g. I want to be a market leader […]
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CUSTOMER ENGAGEMENT ESSENTIALS

We focus on experiences nowadays rather than just services and products. With the market changing every second and innovations taking a new note- CUSTOMER ENGAGEMENT is the key to flourish. It is a game about quality and not just quantity. Retaining the customers and increasing brand loyalty is what all businesses look for in the […]
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Category:  Business

Structure for a productive Venture

Time is one factor that manages most of the things. We live in an era where we are paying emphasis on the responsibility to establish ourselves. Get an Insight of your Work: To be more productive with less effort input, one needs to completely focus and go in depth of the area of work. Take […]
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Category:  Business

5 must-do’s for an early stage enterprise

An entrepreneur needs talent, idea, perspective, passion and right zeal for the business venture. What else is essential? Business ventures are much more than just a basic revenue generating model. In today’s era we don’t have a dearth of start-ups and potential investors, but there is a list of 5 key points that one must […]
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Category:  Business

5 Financial steps entrepreneurs should consider in 2016

Who doesn’t want their balance sheet to shine this year? Finance has always taken an entrepreneur for a toss. However, small or big the venture, the difficulty of smoothly handling finance is prominent. With a new and fresh strategy, every established entrepreneur is trying to fix issues that have been challenging before. Here are certain […]
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Category:  Business

Enhancing Capabilities through Interaction

Engagement and Interaction is the key to success. It enhances your terms with colleagues, employers, clients and makes an impact. Every entrepreneur wants to aim the big set of goals and achieve them as well. The thumb rule is to plan and follow small effective steps, so that accomplishment becomes easy. In today’s era, where […]
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Category:  Business

BELIEF- A Leader’s mantra to success

Manak Singh, Chief Evangelist, ASCENT Belief is one of the strongest Leadership traits and also a Leader’s toughest challenge. An Entrepreneur or a Leader is a key driver of building, injecting and sustaining BELIEF in the purpose, objective or opportunity for which the enterprise journey was started. This happens especially in today’s disruptive times with the many exciting possibilities. So how does […]
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Category:  Business

Achieving the Right Target Audience in Five Easy Steps

Business ventures are a path of uncertainties and risks. When it comes to aiming high and reaching the peaks – the task is not an easy one. Product is the strength; after all this is what gives the determination to take off. “Customer is the KING” is an ancient business thumb rule and hence no […]
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Category:  Business

What makes and breaks an entrepreneur

Getting started with a venture and taking the long road is a challenging task. One needs the courage and the patience to climb up the ladder and make it a huge success. There are times when one just loses hope and give up, but again there are times when one wants to put in their […]
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Category:  Business

Strategy is Exciting, Execution is Boring

By Harsh Mariwala, Chairman Marico Ltd. Strategy is exciting, execution is boring. However, both are required for success and are interdependent. Strategy is based on your vision and mission which in turn refers to what one wants to achieve. That is to say– I want to be a market leader in my segment. Strategy should […]
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Category:  Business

Eight Essentials for Scaling Up Without Screwing Up

Cool new ideas for ground breaking ventures are a dime a dozen. Combined with all the new tech enablers allowing for instant consumer gratification over e-commerce platforms, such as FlipKart and Myntra, make it seem deceptively easy to startup a new venture. The bigger challenge is to startup a big venture that just happens to be small […]
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