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When it comes to facing challenges, not all of us can do it. The ones who face it and overcome hurdles are remarkable. It is quite fascinating to see the growth graph and how one maintains it. Success is a subjective term, but maintaining it is not an easy affair.

A successful entrepreneur has the ability to embrace the obstacles and make sure they never arise again. Their ability to let go the problem is because they never let NEGATIVITY come in their ways, whereas most of them get stuck due to this factor.

Here are some essentials to keep ‘success’ intact and not let it sweep you off your feet:

• PRODUCT: The main strength is the product and will keep one ‘IN-BUSINESS’ forever. The product must affect the lives of the customers in long term and a cost effective way. An entrepreneur must have a clear cut idea of how the product will work, the design, how will it improve the quality of your customers.
• CREATIVITY: Having a product is not enough. Constant innovations are to be put into it. Every day we face new updates in technology; we must make sure we utilise it and bridge the gap. If the product is not up to mark or if someone comes with a better strategy, one cannot stay longer.
• EMPLOYEES: A perfect blend of all the genres is what one needs. The team can make you or break you. Hence having the right kind of people is very important. Also, keeping the team together and channelling it into productivity is an essential task.
• STAY FOCUSED: “Rome was not built in a day”- the saying has a deep significance. Zeal shouldn’t deplete as one moves ahead, rather it should augment. Remember, it takes a while to let people know who one is and it is always suggested to achieve short term goals to win the race.
• GUARD CASH CAREFULLY: Wal-Mart owner Sam Walton is one of the best examples here. After having his own empire of more than $25 billion, he still drove his own pick-up truck to and from work. His basic mantra was to save as much as one can because one never knows when such funds prove useful.
• MAXIMISE YOUR SELLING AND MARKETING: “Sell! Sell! Sell!”- This is the key to a successful business. Create customers and keep them. Most of the successful entrepreneurs are the people who started single and had the ability to sell.
• PREPARE YOURSELF TO MAKE SACRIFICES: Last but definitely not the least, this factor is a crucial one. One might have to spend less time with family and friends and raise their businesses like children. Everyone can start a venture, but making it work exceptionally well is not every ones cup of tea. To flourish an idea, one must be ready to make healthy yet important decisions.