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Starting your own business is like raising your child. Seems an easy task at first, but takes out all the efforts and is a path of uncertainties. There are new possibilities cropping up every now and then but you have to decide which works in your favour and which doesn’t.

Here are some essentials for a smooth journey towards the growth of your business:

• TIME IS EVERYTHING: Time is one thing that can make you or break you. Right timing is the key to all your hassles. Your product has to be presented at the apt market place and the decisions have to come together in the right direction. Also, you need to be sure of the product and analyse its essence. Obtain the product and ensure that enough research has been done.
• BRAND AND IMAGE BUILDING: If you want to build a scalable business, you must know how crucial it is to build a brand name and an image of your product and service. Name your business, create the logo, and understand the different strategies needed for promoting the business. Choose the right and relevant target audience, connect with your customers and inspire them. Always reinforce and integrate the brand with your product.
• SCALE YOUR SALES: The main task for any venture is to earn profits and grow in real terms. That happens when the sales reach the break-even point and then takes off steadily. This results only when your product is unique and speaks for you. It is a cycle that lays emphasis on all the aspects of business and if one aspect is ignored, the entire chain suffers.
• EMBRACE TECHNOLOGY: Most of these budding entrepreneurs realise the need to use technology at a later stage, which is a bad idea. If technology is embraced and adopted at earlier levels, the results prove to be more effective.There are few barriers to entry in an age where anyone with wireless can cheaply and quickly access the enabling technologies needed to execute their business model. It comes down to creating the right operating blueprint that connects the dots between your business model and the application of accessible technologies.
• DE-STRESS FOR SUCCESS: Most of the entrepreneurs consider a startup as a heavy responsibility and hence take stress. According to a research, thirty-eight percent of small business owners maintain full or part-time jobs while running their own business. The stressors can be relentless. You need to be mentally and physically healthy to create a productive business model. Therefore, investing the time and effort to adequately take care of your physical and mental well-being will further increase your chances for long-term success.