How I use LinkedIn to generate leads and build my personal brand
– Naveen Prakash I am Naveen Prakash, Director, Global Logistics and a proud ASCENT Member. In the last two years I have been actively using LinkedIn as a medium for lead generation and personal brand building. Through this blog I wish to share my experiences and learning with all my fellow entrepreneurs as that is […]
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The wrong time to flatten the innovation curve
– Nish Bhutani This is a tale of two retail competitors in the Corona and post-Corona era. Recognising that consumer behaviour will change, perhaps forever, Keep Moving Pvt Ltd used the downturn and downtime to redirect its workforce’s energies towards innovation. This was easy enough to do, as the daily din of operations had eased […]
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Before scaling up marketing, scale down to one customer
– Nish Bhutani What is the essence of digital marketing? With its use of data and targeting, the digital marketing aspiration is to engage an individual customer with exactly the right communication for his or her needs, at the current stage of their buying journey. It is surprising, however, how often one sees examples of […]
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Is Your Website Driving Growth for You? 3 Do’s and Don’ts for Getting Serious about Digital
– Nish Bhutani How do you move beyond your basic company website and get serious about growing your business using digital? The digital landscape is vast, evolving and frankly, confusing. To add to the confusion, every agency and vendor out there positions itself as the solution to your problems. How do you cut through all […]
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Strategy by PowerPoint is Dead
Nish Bhutani – By its very nature, a strategy is about predicting and charting a course for the future. Which means, strategy is hypothesis, not fact, and conjecture until validated. Yet, strategy is presented in impressive Power-Points by well-heeled consultants as the definitive answer to problems, and the defining path to tapping new opportunity. Like […]
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Managing Your Ailing Parents’ Portfolio
~ Content Collaboration with Knowledge Partner – My Financial Advisor (MFA Consulting) All of us have to face the challenge of looking after ailing parents as they age. Watching their health, visiting various medical professionals becomes a routine. This extracts your time, patience, emotions and also finances, especially if you are dealing with prolonged […]
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Why Do You Need A Second Opinion On Your Financial Life?
~ Content Collaboration with Knowledge Partner – My Financial Advisor (MFA Consulting) A second opinion never hurts; not only in medicine but also when it comes to Personal Finance. All of us try to save and invest to the best of our abilities to protect our financial future. We tend to invest in […]
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Why Do HNIs Need Financial Planning?
~ Content Collaboration with Knowledge Partner – My Financial Advisor (MFA Consulting) Most High net worth families we meet feel they have enough wealth. The wealth is usually spread across their business, a slew of properties both residential and commercial, PPF accounts across all the family member’s names, bonds, stocks, mutual funds, FDs, structured […]
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Are you Hiring to Retain? | ASCENT Huddle Session
Hiring Practices that Drive Retention in SMEs ASCENT Huddle Session with Harsh Mariwala, Founder, ASCENT Foundation and Ashok Ramchandran, Group Executive President of Human Resources, Aditya Birla Group. The Session was anchored by ASCENT Knowledge Guru, Ashutosh Telang, Chief People Officer, True North. Key Learnings 1. It is easy to find business opportunities, but […]
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Technology as a key driver of sustainable and scalable growth
Fundamentally, if you look at the way technology is consumed in an organization, it has changed dramatically. In the good old days, technologies were enablers to the industry and the philosophy adopted by businesses was always to use technology to do the business better. The big change that we are seeing now is in […]
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Paving way for the NextGen in the Family Business
Of all the people in the world, why is your child the most suitable person to lead your business in the future? It’s a question few entrepreneurs get asked. And yet, founders often unquestioningly bank on their next generation to carry on the legacy of their organization. It’s an exciting journey, and one fraught with […]
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Talking to your customers is non-negotiable for new entrepreneurs
Sustainable growth is one of the biggest challenges that every organization face. Creating sustainable and scalable improvements to a company’s business structure is the key factor that every company looks up to which involves three key actions: i) choosing or clearly defining the right business model, ii) determining how decisions will be made, and iii) […]
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Finance and transactions as a key driver of sustainable and scalable growth
In the journey of entrepreneurship, business leaders are bound to face plenty of challenges. It differs from entrepreneur to entrepreneur how he seeks to address these challenges. Challenges have a lot to do with perspectives and these perspectives evolve with time and with the growth stage of an organization. The perspectives of an entrepreneur are […]
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A Leader’s Role in Driving Growth
~ Harsh Mariwala (Chairman Marico Ltd., Founder ASCENT Foundation) Leaders should create a shared vision Whether it is for the entire organization or for different sections. Leaders have to engage the organization in thinking about growth, setting goals and then give people the freedom to think of their own growth and scaling up plans. Of […]
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6 Things a Company Should Focus On in Its Growing Years
~ Harsh Mariwala (Chairman Marico Ltd., Founder ASCENT Foundation) Here are some make-or-break essentials that a company should focus on during their growing years in order to set firm foundations for the future. Need for growth Some businesses become viable only when there are economies of scale. Without scale, some businesses become unviable or unsustainable. […]
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How to Implement Execution of Strategy in Business?
~ Harsh Mariwala (Chairman Marico Ltd., Founder ASCENT Foundation) Good execution requires a good IT Management system, an organisational culture with the involvement of associates (vendors, supply chain etc.) Role of IT • IT can be a wonderful tool for execution of strategy. Especially in cross functional projects, wherein communication can become an issue giving […]
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Innovation – The Winning Way
~ Harsh Mariwala (Chairman Marico Ltd., Founder ASCENT Foundation) In today’s competitive environment one has to go on differentiating and being unique on a perpetual basis. Hence innovation is not quest for ‘something’ unique but a continuous process. Founders have to drive a culture which is innovative and which throws up innovation through a process […]
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The Importance of Culture in an Organisation.
~ Harsh Mariwala (Chairman Marico Ltd., Founder ASCENT Foundation) Culture of an organisation is very ambiguous and very difficult to define. But I strongly believe that it’s a source of competitive advantage in an organisation. You can copy somebody’s product, you can copy somebody’s technology, but it is impossible to copy culture. How to plan […]
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Key Steps to Building a Good Strategy
~ Harsh Mariwala (Chairman Marico Ltd., Founder ASCENT Foundation) Strategy is exciting and execution is boring. However, both are required for success. Both are interdependent and not possible without each other. • Strategy is based on your vision/mission – what is it that you want to achieve? E.g. I want to be a market leader […]
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CUSTOMER ENGAGEMENT ESSENTIALS
We focus on experiences nowadays rather than just services and products. With the market changing every second and innovations taking a new note- CUSTOMER ENGAGEMENT is the key to flourish. It is a game about quality and not just quantity. Retaining the customers and increasing brand loyalty is what all businesses look for in the […]
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